Some of the big names in the eCommerce software platforms industry include WooCommerce, OpenCart, BigCommerce, and Magento, but one name that tops the list is “Shopify”. So, what is it that makes Shopify stand out from the rest in this crowded internet space? What makes it so unique and popular?
Now that’s a long list to speak about, but let’s just highlight five special characteristics that are core to making any platform relevant and popular. Shopify is the fastest-growing, cloud-based, stand-alone, eCommerce platform that provides a suite of services all in a single place.
It has been growing from the ground up since its creation in 2006 and has today simplified and streamlined the process of online business building.
1. Shopify is very easy to use; even for beginners
Shopify is a very easy-to-use solution for everyone. It makes it very easy to start, run, and grow an online business, with reduced barriers to business ownership. Even for beginners, once you’ve signed up for a free trial, you’re prepped in every possible manner before making your online store a reality, with access to tutorials, guides, and checklists.
The interface is intuitive, and the drag-and-drop store building method can help set up your store in just a few minutes, with no technical skill at all! You can also then test your online store to just make sure if you’ve done it right, before taking it to live. Furthermore, you don’t have to pay for Web hosting, which is otherwise generally a barrier for online businessmen who aren’t sure about what kind of host they should pick.
Shopify hosting makes it possible for you to use your time more wisely. Shopify is thus absolutely beginner and user-friendly.
2. Shopify is affordable and scalable
Compared to other platforms, Shopify is cost-effective. If it’s all about money for you, you’d say that Shopify is probably expensive than the rest. But, if you look closely, the features you get access to, and the profits you attain, make Shopify very cost-effective, and thus affordable.
Shopify is scalable with plans to accommodate every business owner at every stage of success – from Lite to Plus. Moreover, with Shopify, you get free hosting, free trial, free themes, free name generator, free stock photos, free logo maker, free video creator, and more. And, you can also contest to win free subscriptions, mentorship, and marketing.
3. Shopify is mobile-friendly
Everyone’s browsing through their smartphones these days, which makes mobile-friendliness one of the basics while building any platform. In fact, more than 50% of all eCommerce sales are all being done through mobile.
Mobile eCommerce, or mCommerce, is thus a growing trend, and Shopify very beautifully abides by that. You can be on top of the mobile-friendly trend too, with free mobile features built into your Shopify store. And, there’s full integration, full eCommerce functionality, and full security with Shopify’s hosting. With Shopify’s built-in mobile shopping cart, customers can shop from anywhere, and your pages will look just as great on a small smartphone display, as they do on a big desktop screen.
4. Shopify offers speed and security
It’s all about speed today, with every second becoming more and more important. Also, security is a must when it comes to eCommerce.
You can turn down a large chunk of your audience because of slow speed and hesitation regarding the security of their information. Shopify takes these two elements very seriously, which is why it offers fast browsing and a highly secure SAAS platform.
5. Shopify offers 24×7 support
Shopify offers 24×7 support to have all your problems fixed as soon as you recognize one. It could be through phone, email, or chat, but 24×7 availability is assured for free.
However, if you are looking for more in-depth assistance, you can check out its Expert Marketplace, which comprises highly-trained third-party experts, who can help with everything from store setup to development, and trouble-shooting to branding.
Are you now clear enough as to why Shopify is so popular!? With all the amazing features, both basic and optional, Shopify deserves its popularity and will continue to stand among the best in eCommerce for the years to come. If you’re convinced enough, get in touch with an eCommerce website development company in India, and have your Shopify website created right away!