5 SEO Trends for a Professional to Master in 2022
SEO trends: For many reasons, Google is the global leader in the search engine industry. And one of them is bringing continuous upgrades to its algorithm by following an innovative approach. It has undoubtedly mastered the art of keeping users happy and satisfied with such tactics.
However, for website owners, the change in the Google algorithm brings challenges. They have to now follow the upgraded ranking algorithm and optimize their websites accordingly. It even means the change in SEO trends that you have to incorporate to improve your site’s ranking.
With the popularity of AI, voice search, and the increase in mobile device usage, many things have changed for SEO professionals. Here, I have discussed the latest search engine optimization trends to concentrate on.
TOP 5 SEO TRENDS TO FOLLOW
1) Google’s RankBrain Algorithm
The SEO industry is not untouched by artificial intelligence. It is already revolutionizing the way people interact with content online.
The credit goes to the Google RankBrain algorithm for affecting the search engine results. It uses machine learning to figure out the most appropriate results for the search queries.
All the Google user queries go through the interpretation model. This model uses various factors like the searcher’s location, personalization, and words used in the query. Moreover, the model can perceive the user’s true intent before delivering the relevant search results.
Thus, you have to understand the workings of Google’s RankBrain. It is one of the most crucial SEO trends to improve.
2) Search by Voice
More than 27% of global internet users are using voice search, so you can’t underestimate this in your SEO trends list.
There are numerous other technologies like Alexa, Siri, and Google Assistant that have popularised voice search.
Improving SEO in this area means you have to look for long-tail keywords. Because people basically search using long phrases more in voice search.
3) Mobile Phone
Out of more than 360 billion searches on Google this year, most of the searches were performed on mobile devices.
And it has been estimated that 73% of users will prefer mobile devices by 2025 for using the internet.
Hence, SEO professionals must keep in mind these SEO trends and optimize the website according to the user’s taste.
4) Keywords with Semantic Relevance
Some SEO professionals are still following old SEO trends that are no longer helpful.
You have to value secondary keywords too, apart from semantic search and intent optimization.
They are what can turn around the entire ranking of your website.
5) Video Material
Textual content is not outdated, but video content can have a drastic impact on your SEO strategy.
If you are not bringing video content to the table, it’s time to start improving your website’s SEO.
Don’t forget to mention keywords in the channel name and description, along with posting regularly.
Wrapping Up
Being an SEO professional, you always have to keep improving your techniques and keep up with the latest SEO trends. This way, you can serve your clients in the best way and make their business sustainable in the competitive market. Learn more SEO tips on toolforbusiness.com.
