There are over 1.80 billion websites active today. Chances are the coffee shop in your area has a website, your favorite restaurant has a website, and even the saloon you visit weekly has a website.
Having a website to promote your business online is no more a choice, but a must — or else you miss out on an opportunity to grab thousands of new customers.
A website can boost brand awareness, bring leads, increase conversions, and help you to engage with your customers regularly. There’s no other way around to achieve these objectives with a single platform.
But, is having a website enough? When all of the competitors have a website, how would my website and business stand out?
This is what we are doing to discuss today. As a web design company in New York, we have delivered thousands of web development projects with great success. And we know the secret recipe to create websites that help you to stay ahead in the race.
7 Tips to Create an Outstanding Business Website
1. Make it Mobile Responsive
First things first. If you want to render an exemplary user experience on your website, you need to make it mobile responsive. Research says Americans spend more than five hours on the cell phone every day.
Furthermore, 50% of traffic on websites comes from mobile. And not to mention the importance of a responsive design for better SEO. So, all in all, whether you are hiring a web design company in New York or creating your website yourself, make it responsive.
2.Create Unique & Useful Content
Content on your website is like the main ingredient of a recipe. If you mess it up, your business will never be successful — especially online. Your website is like your online persona. Mediocre content ( both text and visuals) can turn your visitors off.
Use royalty-free images on your website. And hire professional copywriters to write copy for every page so the visitors can resonate with the content.
3. Create a User-Friendly Experience
There’s a reason why companies are paying thousands of dollars to UX/UI experts to work on the user experience of their websites.
The thing is if you have done everything right but the site’s loading speed is slow, or the elements are not properly aligned, or any other issue, it can negatively affect the user experience.
Here are some tips to improve the UX/UI of your website:
- Use plenty of white spaces to improve readability
- Optimize your page speed
- The call to action should be prominent and clear
- Segment key information with bullet points
- Use images only where necessary
- Keep your website pages consistent
4. Secure a Catchy Domain Name
People think creating a website is all about a user-friendly design, lots of visuals, persuasive content, and they pay less attention to other aspects — for example, choosing a domain name.
A short, catchy, and relevant domain name instantly grabs the attention of a searcher. For example, if you have a jewelry business, and your website has the word ‘ jewelry’ in the domain name, the searcher will immediately understand what your business is about in the SERPs.
And besides that, your domain name is also considered a ranking signal by Google.
5. Buy Reliable Hosting
A lot of people are willing to invest thousands of dollars in the website’s design and overall development, but they resort to cheap hosting providers. And as a result, the website’s performance goes down as soon as it starts getting a few thousand visitors daily.
Besides that, when you don’t have unlimited bandwidth, you become restricted in terms of a content update. The more pages and posts you create, the slower your website gets.
Security problems, poor customer service, page speed issues, and server problems are the common drawbacks of choosing free or ordinary hosting.
6. Use WordPress as a CMS
No offense to Joomla, Magento, and users of other CMSs. But WordPress is arguably the best content management system you can use for managing your website.
You don’t need any coding knowledge to upload content, make changes to the existing posts, install new plugins, and make small changes here and there.
WordPress makes it easier to update your website on a regular basis. And you have thousands of plugins available to incorporate new features into your website. And you don’t have to rely on the developers to embed tags in the code, increase page speed, etc.
7. Keep an Eye on the Latest Trends
New trends keep evolving in the web development industry. And if you want to give your visitors a unique, custom experience every time they visit your website, you must build a distinguished presence.
Track your progress, analyze what’s working and what’s not. Use AI, VR, and voice search to enhance the user experience on your website. Be creative and keep user’s comfort the top priority whenever making any change to your website.
Your website is the face of your business. Don’t create a website to fulfill a formality but let it be a source of inspiration for your competitors. Make it different from other websites in your niche, and so tempting that your customers keep coming back.