PPC is on-trend, and it always has been. It’s not just a trend for the future, but one that has had some history and kept changing since its inception.
Advertisers are divided when it comes to PPC. Some swear by it, but others don’t think it’s right for them. Still, no matter your thoughts on the format, there are trends to take advantage of in the coming years. If you can make PPC work for your business, it could be an incredible tool in the future.
Whether you are an experienced PPC expert or someone who is new to the field, your skills can still possess trends at any given time. The ads you put out there will either succeed or fail based on your knowledge and preparation. Ad Agencies in Dallas will provide you with some insight into the trends marketers should implement now to take advantage of PPC in 2022.
8 most important trends that shape your 2022 practices
1 . Video Ads
The rise of video has been big for a while now, and it’s only getting bigger. By 2022, we’ll see exponential growth in PPC ads that involve video content. Why? Because marketers understand how important online videos are for making sales and getting more views.
Marketers need to focus on video ads that add value to the consumer. Whether it’s how-to videos, testimonials from satisfied customers, or just something people will watch for fun, videos have a place in PPC. Make sure to keep the video in mind when you create your PPC strategy.
2 . AR and VR
For a while now, 3D advertising has been a thing, but it’s largely untapped. By 2022, PPC ads will be more than just 2D images and videos. They may also include AR (augmented reality) and VR (virtual reality). How this works is that you’ll see an ad in your feed or on a website that enhances the experience when viewed through your mobile device or headset. For now, this is still in the early stages, but those who embrace it will see benefits down the line. It’s something to keep watch on as the years go by.
3 . Programmatic Ads
Programmatic ads are automated versions of PPC that marketers use to reach as many people as possible with as minimal effort as they can. Think about your standard Google ad where you choose your keywords, website URL, spend, and other options.
The same thing happens with programmatic ads, except that someone else handles the technical aspects of it for you. Because this is automated, the price of PPC services will drop over time, but marketers should still take advantage of it when possible.
4. Voice Search
Voice search is the most revolutionary advancement in PPC since Google decided to give away their service for free. Think about it: people who rely on voice search don’t use a computer or mobile device, so they won’t ever see traditional ads.
By 2022, most searches will happen through voice assistants like Google Home, Siri, Cortana, and Alexa. As a result, marketers will need to focus on speaking ads instead of traditionally formatted ones if they want their business to be fruitful from PPC. Also, businesses are into using podcasts that benefit their business.
5 . Retargeting
As we said above, traditional PPC ads aren’t going away anytime soon, but the way marketers use them will change. Instead of focusing on a single ad campaign, more companies will focus on retargeting people who have visited their site before. This strategy is known as remarketing, and it’s the one PPC trend marketers should pay attention to for their 2022 strategy.
6. Brand affinity
Brand affinity is the future of PPC. Why? Because people don’t want to see ads that serve no purpose other than trying and selling them something. People who utilize search engines are looking for the right product, service, or company to help solve their problems.
By 2022, more marketers will focus on brand affinity by creating helpful content that builds trust between the consumer and the business. Of course, the ads themselves will still be there, but they’ll feel less like traditional advertisements and more like information that lives on its own.
7. Experiment With Ad Formats
For many people, new experiences are better than familiar ones. By 2022, PPC will embrace this trend by offering marketers the option to experiment with different ad formats.
Do you want your brand on a billboard? How about holding a live-streamed video conference in Times Square? PPC agencies will play with all kinds of ideas, and it won’t be for the lack of trying, either. These new ad formats should also continue to push marketers to rely on other strategies like PPC management software if they want to be successful.
8 . Data-Driven Marketing
Data is valuable, and it has been for a while now. We mean by data-driven marketing that more marketers will use data in every aspect of their campaigns, and they’ll see better results because of it. For example, marketers will be able to tell if they’re attracting the right kinds of people with their ads. They’ll know where they should decrease spending and where they should put more resources in order to maximize ROI. Data will be used in everything from ad creation to PPC management software.
By 2022, PPC will be a very different world. The platforms have already started to change, but the strategy behind them will truly transform the industry. Brands are slowly moving towards being more data-driven, which means they’ll need real-time reporting and performance monitoring. They’ll also need tools that give them access to more data, which is why more brands will turn to new technologies that help them get the most out of their campaigns. If you’re looking to make the best of Ad Agencies in Dallas in 2022, you’ll need to be open to change. You’ll also need to experiment with different strategies and ideas that could help your brand become more competitive.