4 Digital Marketing Tips for the Health Sector

The healthcare industry in digital marketing and medical services are constantly evolving. New technologies, new practices, and new data, all for people and their health.

But as medical science evolves. So do ways to promote it and health organizations in the struggle to tackle health problems more effectively.

Digital marketing and the internet, in general, have changed the way medical companies promote their services.

So, for you, who is a health professional. It is important to follow these changes to design an appropriate marketing strategy for your measures. But how do you promote your medical services effectively? How will you be present and help your patients find you more easily when they need you? How will you attract more people interested in your services?

Improve your Website

The number 1 tip for 2018 is to make your website mobile-friendly.

Almost 43% of visitors to a medical website would like the site to be mobile-friendly.

Google also announced the launch of Mobile-First Indexing in 2018, which simply means that it will index the mobile version of your website before its desktop version.

In addition, the ranking of your website on desktop and mobile searches will be affected by the quality of its mobile version.

As you can see, it’s very important to make your website Mobile Friendly.

Also, you should seriously consider adding an SSL Certificate to your website to “shield” it.

The reason is very simple.

Google’s Chrome browser, which is the most popular browser in Greece with a market share of 67.09%, from July 2018, will consider all websites that do not have an SSL Certificate as unsafe.

As you can see, if your website visitors see that it is not safe, then they are more likely to abandon it.

The speed of your website is also a factor of paramount importance.

Imagine for a second you were transposed into Earl’s karmic-driven world. You have published on your blog.

If your website is slow to load, he will most likely not visit it again because -very simply- you offered him a bad experience.

So, improve the user experience on your medical website, increasing the speed of your website.

Also, add all those pages to your website to help your visitors choose you.

A medical website needs pages that will contain your CV, the services you offer, your specialization, patient testimonials, your medical blog, and your contact information.

Get started with Content Marketing

According to surveys, 82% of consumers feel more positive about a business after reading an article, while 70% feel closer to a business because of Content Marketing.

You will tell us, of course, that you are not a business in the sense that we know.

We agree, but do not forget that a doctor or a professional in the medical services and the health sector – of any specialty – builds his name, brand, and reputation over the years. Is not that right;

Start posting articles on your blog about your medical specialty, e.g., articles on diagnosis, treatment, and symptoms of various diseases.

In other words, publish quality content related to your specialty, answering patients’ most common questions and providing them with useful advice.

This way, your website visitors will keep coming back to you, as they will know that you can give them answers to their questions and advise them.

Create quality content regularly that covers questions asked by your patients, and avoid talking directly about your services.

It is not important only to promote your services and reach the sale of your services.

It is also important to create a lasting value around your services and your name to build and strengthen your relationship with patients.

Therefore, your medical blog will strengthen your ties with your patients and help young people find you!

The articles you write should be available to internet users.

And you will achieve this through SEO.

You will need to learn some basics on how to write SEO-friendly blog posts.

Content Marketing is also important for your website ranking, as Google loves fresh content on a website and rewards it over others that do not “refresh” their content.

To get more information about digital marketing please visit https://www.healthcaremarketingagency.net/

Take advantage of Social Media

The importance of social media for your online advertising is indisputable, as you understand since half of the Greek population has an active presence on social media.

So, if you want to promote your medical services through social media platforms, it is better to start from a corporate Facebook page since it is what will offer you the best prospects.

Put in your company profile on Facebook all the necessary information.

Add several pictures from your office and yours so that your followers can see them.

Also, give a complete description of who you are and what you have done so far, your contact details, a map with the address of your practice, as well as the domain of your website.

Combine your presence on social media with the production of valid and useful content on your blog.

Every time you write an article, share it on Digital Marketing platforms.

Upload videos in which you will speak yourself, and you will advise on various topics around your medical specialty.

The trend is for videos to catch the eye and click. So it is something you should take more seriously and take advantage of.

Post nice pictures that will show statistics with developments around your industry. Which you think will be useful to your followers.

Images are one of the ideal content components and attract shares like a magnet.

Having an active presence on social media will attract new followers who do not know you. But you will also retain your existing followers.

Social media is a powerful tool in the healthcare marketing company that you should use.

Register in Online Directories

According to Google, users’ searches for medical services near them have doubled compared to 2015 data.

Google my Business, and other business directories can offer you just that!

Structured with best practices. They are the right online tools for your existing and potential customers to find you just when they need you.

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