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A complete guide to Business Intelligence and market analysis

There was a time when companies constantly relied on the experiences of others and their own to make a more actionable decision. Analyze which product will work and what ad will not be based more or less on a hunch. Well, BI and its constant innovation have made decision-making for executives more streamlined. Today, a variety of business intelligence tools help businesses make crucial data-driven decisions. These decisions have a much higher probability of success.

Market analysis is an inseparable part of any business. Combining market analysis with BI delivers several benefits to marketing executives. Product or service, business intelligence is shaping the future of business. It’s happening fast. For an executive with no clue about BI, this article will help you understand it in depth. Here, we shine some light upon the necessity of BI in a growing business. How to use business intelligence to enhance decision-making and more. 


Role of Business Intelligence in a company 

Adapting to business intelligence helps a company in many ways, including financial and inter-departmental. Yes, there are some direct and other indirect benefits of business intelligence that you must know about. 

  • Market Analysis

    — Using business intelligence, businesses gain a better grasp of the market they serve. They can predetermine various facets of the business. Target demography, and fulfill an enhanced outreach program. With segmentation and targeting the right audience.  digital window display

  • Product Management

    — With the aid of BI, businesses can plan every step of their business process. This ranges from manufacturing to distribution. From inventory to people management, everything works smoothly. Hence, the results generated are of the highest level. 

  • Promotional activities

    — Marketers design and develop promotional activities based on data accumulated by market analysis and business intelligence. Accurate data from BI helps executives create refined ads. 

  • Better coordination between sales and marketing

    — Through business intelligence, marketers discover qualified leads that further move ahead to the sales team for conversions. Better leads mean more conversions and synergy between marketing and sales. 

  • Industry-wise use

    — Some hotels and hospitals also use BI in their daily work process. Hotels use it to build a competitive edge over the competition with better pricing, hospitals manage staffing and patients. 


How to solve problems using BI 

Business intelligence can solve all sorts of business problems. It can do this because, after all, its business is “intelligent” and it’s evolving, learning. 

  • Enhanced business process

    — Big data management is a big issue for many companies. Yet, with the advent of BI, managing and categorizing data is streamlined. Running queries, developers can understand the right use of each kind of data. Use it to solve a particular question. This enhances the overall business process. 

  • Less room for error

    — Automation and market Intelligence encapsulates all data and categorizes it systematically, giving business executives the ability to discover and investigate every possible avenue before concluding a decision. In other words, the room for error reduces incredibly. 

  • Monitoring

    — BI also allows executives to monitor key performance metrics. Every business has a different mission, a separate KPI. BI delivers a personalized approach to monitoring business key performance indicators. Apart from KPI, monitoring and BI helps find critical issues in a working environment. Since BI is automatic, it can identify anomalies in the business. Using the information which executives can plan an action. 

  • Rise in Sales

    — Sales teams too can use BI to solve problems, including a downfall in sales. With BI, sales executives can define and discover the cause of dropping sales and find a quick solution to put the business back into action. Each sales executive can monitor and access their progress and work accordingly. 

  • Reporting

    — From a comprehensive view of the most competitive promotions to daily updates on manufacturing, BI delivers various kinds of reports using data visualization. 

  • Competitive analysis and forecasting

    — Analysis competition has never been more accessible than it is today. Marketing to sales and promotions. Everyone can employ different BI tools to analyze competitive intelligence and use it in different scenarios with BI.


Additionally, forecasting results are no more hunches. The basis on actual data brought to the business by BI. Advertisers can plan promotional strategies with a clear outlook of the result. 

The modern work environment accepts BI because of its simplicity. Executives with no technical experience can quickly adapt to the functioning of set BI tools. This is again, a great problem solved easily by BI.  


Use of BI in market Analysis

Got a product? Well, how certain are you that it’s going to work for the market you wish you target? A decade ago, you must have answered it with — I have a feeling about it. Not anymore. BI tools help businesses conduct thorough market analyses. 


  • Customer-centric decision making — Because BI helps you gather and streamline big data, you can make more customer-centric decisions. Rather than forcing your product or service onto your customer, you can develop campaigns that customers relate to. 
  • Segmentation — What is relevant today might not be relevant tomorrow, to the same segment of the audience. BI helps you segment your target market and deliver tailored campaigns right to them. This way, you get better results without spending too much. 
  • Monitoring and Reporting — Monitoring the changing landscape of the market via BI helps businesses stay relevant throughout several years. Whereas, visualized reports with custom metrics help executives understand and execute decisions faster. 
  • Tailored demographics — Defining demography in depth helps advertisers prepare differentiated ads that work well within the market. Simple questions like which type of ad would be best for demography to – What is the most optimized mode of delivery for the ad? can be answered with BI. 


Future of Business Intelligence 

Business intelligence is expanding at a rapid rate l. Businesses are opening their doors to BI tools. Some businesses use BI in only the most crucial departments. Others have made it compulsory to use BI across departments. But, there are still some concerns over BI that executives and businesses face. 

One of the many concerns in the management of data. BI does an excellent job of data gathering. However, when it comes to categorizing and managing this data becomes a difficult task for executives. So, data management is one aspect that BI still has to figure out. Additionally, BI is relatively new, and fewer businesses are aware of its benefits. Agencies across the globe are trying to change this scenario by demonstrating the advantages of BI. 

In the coming future, more businesses, both small and larger, will rely on BI to make critical decision making. More targeted ads can be created for businesses in various streams. Data visualization in real-time will also become more and more steady. Problem-solving will not require tedious manual efforts. But, it can streamline automation and will do the magic. The future of business is business Intelligence. Now is the time to implement it into your business and begin to witness early bird benefits.

Also Read: On-Page SEO Techniques: Keyword Optimization for Higher Rankings


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