Health and Fitness

Choosing 6 Dental Marketing Strategies To Attract New Patients That Really Works

It takes more than just stellar care to make your business the preferred local dental practice. You know your staff is the best in town so you need a marketing strategy to show it.

Although dental care is a common need, there are many competitors in the market that want to grab your attention. A dental marketing strategy that stands out online and offline is essential to keep your patients and potential patients interested in your dental practice.

Six tips for dental marketing will be shared with you.

6 Best Dental Marketing Ideas

It’s not as easy as it seems to be. Patients can access endless information anywhere they go. You need to reach your potential patients in person by blending dental advertisement strategies with digital.

1. Create Landing Pages

You can generate 12x more leads if you have 40 landing pages for your dental website than if you have five.

A landing page is one page of your website that is designed to gather and attract leads from outside sources. Each landing page caters to a particular segment of your target audience. It usually includes one call-to-action (CTA) that asks visitors to leave their phone number or email address.

You can create landing pages on your dental websites for potential patient’s interested in particular dental services, such as routine cleanings or teeth whitening.

These pages can be paired with SEO (search engine optimisation) strategies, such as inserting keywords, headers and backlinks into your text, or promoted via pay-per-click ads on Google AdWords. This will ensure that patients who are interested in you can locate you at the top search results.

2. Request Online Reviews

Many patients consider dentist reviews a sign of the practitioner’s quality of care. Patients visit Facebook, Google My Business, and other industry-specific best dental websites to determine if they are a good fit.

They are looking for recent reviews and a lot of them. To build trust online, patients want to read real reviews about their experiences with your dental office.

All you have to do to get your reviews online is to ask. Most consumers, even your patients, will leave reviews for local businesses if you ask. You can send automated review invites to increase your review-gathering skills, rather than manually following up with every patient.

3. Video Content

Video is an easy way to leverage video in your dental marketing strategy. This form of content marketing can make you more memorable and better equipped for conversion.

Videos are 80% more effective than text-based marketing, and can keep patients’ attention on you. Video content does not have to be extravagant.

You can easily capture patients via any dentist advert by creating a short video with interesting thumbnails that is less than two minutes in length. You can send it to patients by email, or post it on your website, or on social media. This makes your message more personal and visual.

Videos are a great way to show your knowledge about dental topics. To show that you are an expert on the topic, you might teach patients when braces are necessary. hiltonbet

You may also inspire patients to visit your dental office to learn more about orthodontists. You can also ask for testimonials from your patients to show that they are behind your brand.

4. Use Direct Mail

You have many options. Local print campaigns can be very beneficial for your dental practice as it is location dependent. Direct mail, which can include letters, postcards, and catalogs, is a great way to capture the attention of your target audience and earn a 1,300% return.

Every piece of mail may not be equally effective. Dental design marketing campaigns will yield the best results if you grab potential patients’ attention immediately and provide them with an incentive to take action. Direct mail marketing can encourage recipients to book their first appointment by including coupons or discounts.

Direct mail is a prodigious way to reach new patients who will likely be in need of a new dentist as soon as you move into your marketplace.

5. Use SMS Marketing

An astounding 81% of Americans own smartphones, and that number is increasing every day. Many dental practices still communicate with their customers via phone calls, but you can be a mobile-first dentist and stand out.

Businesses across all industries are adopting SMS marketing as consumers increasingly prefer text messaging. It is a convenient, non-intrusive way to reach people and has a higher open rate than email marketing (98%).

You can send dental web design to your patients throughout the year, even if you don’t have the budget for full-blown SMS dental marketing campaigns. These could include:

  •         Reminders for appointments to reduce your no-show rate
  •         To bring back patients for new services, limited-time offers
  •         To show your care, send holiday and birthday greetings
  1. Create A Referral Program

Referral programs can be a huge benefit to dental website design. Referral programs are just as important today as ever. 92% of consumers trust their friends and families more than they trust company advertisements.

Referral programs offer the incentive your existing patients need to recommend you to new patients. Referral programs come in many forms and can even combine digital and offline marketing strategies. 

Many dental marketing expert offer discounts for successful referrals. They may also offer small perks such as a gift card or a voucher in return for a simple recommendation on social media.

Some referral programs can even function as loyalty programs. Patients are able to earn better prizes for referring more people. It is a system that allows patients to refer their friends and family, and requires very little effort from you.

Master Your Dental Marketing

There are many dental marketing strategies that you could implement in your business. But this list will help you narrow down the best ones.

Whether you are promoting compelling campaigns, landing pages that help, or referring existing patients, driving new patients to your dental practice is about showing them that they are the right choice.

Online reviews can be a great way to integrate your marketing strategy for dental care. You might also want to streamline the review collection and management process.

Discover how dental seo for dental management can streamline your reviews across all sites and help you get more reviews.

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