Whether you are packing your items for the first time or doing it for years, it is essential to know that Custom Boxes are not the only way to present your products. Brands must know that custom packaging can be their most powerful marketing tool. Incorporating branding elements in the design can turn a simple box into a promotional channel for your business. Overlooking the packaging solution or taking it as an afterthought can be a costly mistake. How can you use the packaging design to enhance marketing and brand awareness? Is there any wrong and the right way to integrate the packaging and marketing? When it comes to marketing your business with the help of a custom container, there are a lot of things to take into consideration.
How can custom boxes be your ultimate marketing channel?
When we think of business marketing, several channels come to our mind. Blogs, social media channels, search engine ranking, website building, pamphlets, and other marketing materials can help you do the promotion. All the mentioned channels are essential and have their importance but we always advise using custom packaging as the vital aspect of your marketing channel. There are many fantastic things you can do with your product boxes to use them as a marketing tool. In this post, we will explore some of the top ways to make packaging work as a strong aspect of your marketing efforts.
Your packaging can be the billboard for your customers
Think of the last time you have visited a retail store and bought something you did not have any intention to buy. What triggers you to pick up the product from the shelf and make the purchase decision? We all know the answer; it is the custom packaging design. When you buy an item without any intention of buying it before entering the market, it is only because of customization and personalization. A creatively designed solution catches the eye, provides an enhanced experience, and increases the visual appeal. When designed right, a small box ban be the billboard where new customers will always see you.
An ultimate unboxing experience can help in social media marketing
Thanks to the rising trend of unboxing videos, brands can now use social media as their most effective marketing channel. From providing the ultimate protection to offering something extra, there are unlimited ways to make customers feel special about their purchase experience. Entertain and delight the shoppers with something valuable. Instead of talking to the targeted audience directly, use the magic of handwritten notes to communicate with them. You can print a special message inside the box to add a surprise element. Holiday gifts and promotional deals will also make customers excited about their investment.
Turn your customers into a loyal community
Brands love to talk about their customers as a community. But it is not easy to turn the potential customers into a community with the same values and beliefs. You need to provide more than the product to turn simple customers into the biggest fan of your brand. In this modern world, you need to offer more than a product to the customers to build their loyalty. The one tip that can help you build a loyal community is to improve the customer experience with your business. Communicate with them to provide the relevant information and take their valuable feedback.
Design holiday-themed display boxes to retain customers
In retail stores, the competition is always tough. Brands have to go through the crowd of competitors to get noticed. So we always advise the brands to change their packaging after a certain time for a fresh feel and look. The holiday season is the best time of the year to give your customers something new. Creating variations according to the season can help you to retain attention. There are several ways to design custom Display Boxes according to seasonal trends. Customers look forward to the seasonal colors, designs, and promotional offers during the holidays. So avail this opportunity to market your business with a seasonal packaging solution.
Inspire your customers to do good for the environment
Do you know that you can inspire people to do some good for the environment? In addition to improving your brand’s image, a sustainable solution will also motivate your customers to keep Mother Nature in mind. Choose recyclable and reusable material for the product containers. Make sure to mention that you are a green brand. It will help to draw attention and influence customers to make the purchase. Users can share their ideas on how to ruse the boxes for different purposes. Recommend to them that after use, they should throw the box in the recycling bin. Customers love eco-friendly brands and promote them widely.