Businesses with successful e-commerce platforms are setting themselves up for failure. if they don’t stay on top of their Shopify marketing game.
Many people struggle with how to use email marketing campaigns effectively. that means their email lists are usually lackluster or non-existent.
A great email list is the backbone of any successful Shopify marketing campaign, which is why it’s important that you know how to set up and manage your own email marketing campaigns if you want to be ahead of the game.
If this sounds like something you’re interested in, let me show you some of the best email marketing tips that can help get your campaigns off to a great start.
Keep reading below to get more information on how you can crush your Shopify email marketing campaigns !
First, I’ll be sharing why getting started with your Shopify email marketing is important. Then, I’ll walk through setting up your email list, providing you with some email marketing tips, and including a free Shopify email marketing plan template.
Why Email Marketing Is Important & How It Can Help Your Business?
Email marketing is incredibly important because it helps you build relationships with your past, present, and future customers. An email list especially has the potential to grow into a long line of people who trust and depend on your brand.
When you’re not email marketing, you’re missing out on opportunities to build new relationships and improve the relationship with existing customers. That’s why it’s important to set up Shopify email marketing campaigns as early as possible and start building an email list.
What will email marketing help you accomplish?
Building Trust & dependency
The longer your list of loyal customers, the more likely it is they’ll keep coming back to you for all their shopping needs. It will also make them feel special because you care enough about them to send deals and promotions that can help them maximize their savings. These types of marketing campaigns are vital for your online brand store growth.
Getting New Customers
Email marketing campaigns can be a great way to get new customers attracted to your brand and ready to make their first purchase. Even if you’re not trying to sell anything, you can still use email marketing campaigns as a free tool for driving awareness about your business and getting people interested in what you have to offer.
There’s a reason email marketing campaigns are some of the most popular and effective Shopify marketing techniques available for businesses everywhere. It works . If you use an email campaign to send people interesting offers, discounts, and details on new products, they’ll buy from you more often than if you didn’t market to them at all. Plus, when you send out a newsletter or another promotion to your email list that focuses on offering information instead of selling your products or categories like best hoodies for men’s , people will be more likely to open and click because you’re providing them with helpful articles and details about upcoming sales and events rather than asking for money.
Organizing Your Shopify Email Marketing Campaigns
As you can tell, you really need to get started with Shopify email marketing campaigns if you want your online apparel store to succeed. One of the biggest battles for companies that rely on email marketing is not knowing where or how to start.
Start off by creating an email list so you have all your customers’ emails in one place. You should never lose track of one of your customers. It’s even a good idea to set up an email autoresponder so people who don’t have time to read your emails right away can come back later and find the information they’re looking for.
Next, you’ll want to think about how often you should be sending out Shopify marketing campaigns. Some experts recommend sending at least one email per week, so you might want to start with that and see how it goes. Shopify marketing campaigns can be very powerful when they’re sent out in high volume, but you risk losing customers if there are too many emails or if they aren’t relevant to your audience.
Finally, it’s important that you don’t send out your Shopify marketing campaigns in a plain text format. If you want people to open and click the links in your emails, you’ll need to make them look appealing. That means creating compelling subject lines, using formatting in your email with fonts, images, and colors that are relevant to your brand , etc.
If you don’t know how to put together an email marketing campaign on your own, you can either find help by hiring a Shopify Expert , taking advantage of available apps, or studying up on the best techniques yourself . There are also several Shopify forums where experts will be more than happy to give you advice and assistance.
When you make sure you have everything set up right. take time to learn about what kind of products and services. that works best for your audience.
The simplest method will be to use Shopify email marketing campaigns. when you advertise your company and attract new consumers that are seeking for a quality company like yours.
There are several types of email marketing. where ecommerce business send out to its customers, but for this blog post. I will be only talk about transactional emails.
What are Transactional Emails?
Transactional email is a type of ecommerce marketing that offers personalized and relevant content to the customer. This includes things like: order confirmation, new account welcome, password retrieval and billing information.
Why are Transactional Emails Important?
Transactional emails offer a personal touch to your customer. Customers have come to expect this from companies as it is now standard across the ecommerce industry. In addition, transactional emails increase conversions as they build trust with your customers. They show you care about providing excellent service and value their business.
How do I Start Transactional Emails?
There are many email marketing providers that allow you to easily design, track and schedule transactional emails. These include MailChimp , Constant Contact , Vertical Response, Campaign Monitor and Agile CRM . There are also tools within Shopify in the Applications section to help with transactional emails.
What Kind of Emails Should I Send?
Start by sending a welcome email to new customers and an order confirmation email. These initial emails should include your company’s branding. its include discounts or promotions to encourage customer loyalty. also repeat purchases.
It’s critical to have a password recovery email. if the consumer has set up a password for their account. It will boost your self-assurance. When you shop with your firm, your information is safe.
What are the Best Practices for Transactional Emails?
Always respect customer privacy. Never share or sell this email address to others. Always keep it professional and relevant to the products they have purchased from you. Use industry best practices when sending transactional emails, such as not including more.