People are spending half of their time on social media than ever before. They leave comments, post pictures, and share information faster than you can say. A big part of the popularity of social media is its ability to connect people with others who share their interests. As a result, online campaigns have become crucial for political candidates seeking to win elections.
Campaign consultants using social media for political purposes is not a new concept. Social media is not just cutting into television viewership; it has changed the way people use the Internet.
So, how can you run a successful political campaign using social media? What are some key ways to win over voters with your online presence?
Make your political campaign successful – Social media strategy
Research which social networks will work best for you
If you want to run a successful campaign, it’s important to know which social networks will work best for you. For example, a survey of US adults found that Facebook is the top platform for political discourse, while Twitter and LinkedIn are next in line. The study also revealed that more adults go on Facebook than any other social platform to seek political news and information.
When deciding which social networks work best for you, keep in mind that social media users are not all the same. They use different networks to connect with others who have similar interests, hobbies, or lifestyles. Keep this in mind as you are looking for potential networks to use. This makes it an excellent option if your goal is to provide your audience with political updates.
Another thing to consider is that the popularity of a social network can vary depending on region, state, or country. So, you should choose a social platform with a strong user base in your area.
Use social media to educate voters on your platform
Political field organizer have in common that they all have ideas they want to share with voters. The amazing way to do this is through social media. However, it’s important to remember not every post has to be an ad for your campaign. Instead, social media allows politicians to educate their audience on the policies they plan on putting forward if elected.
We saw how political discourse could translate into humorous content on a recent Instagram stream. For example, this candidate used the platform to share with his audience how he would reduce taxes on the middle class if elected.
Not only are these types of posts entertaining, but they are also educational. In this case, the candidate talks about a major issue in his campaign and provides voters with information on how he will fix it.
Use visuals to enhance your campaign presence
If you have ever used social media, you know that one of the best things is how simple it is to upload pictures or videos. Since Instagram was launched in 2010, users have been using the platform to post interesting visuals like photos of their pets or favorite food.
Voters are now seeing more of these posts become prevalent in the political sphere. For example, during their respective 2018 presidential campaigns, President Trump and Senator Elizabeth Warren did daily live streams on Instagram where they answered questions from voters.
Political campaign firms recommend candidates to use Instagram to provide voters with behind-the-scenes looks at their campaign. You can share everything from the type of food you are serving at fundraisers to your schedule for the day.
Understand how social media benefits campaigns
, and it allows politicians to connect with voters in exciting new ways. Fundraising has become easier, as supporters can now give money directly through online donation pages. Voter mobilization is much more accessible, as groups are able to provide information on voting days and polling places through Facebook posts or Twitter updates.
Campaigns also have the opportunity to quickly share newsworthy moments, such as major policy announcements or campaign stops, with supporters. Like other brands, online campaigns can also create a following using Facebook fan pages and Twitter profiles. This allows them to provide their audiences with constant updates about new content, blog posts, or videos.
When used correctly, social media provides all types of benefits for political candidates looking to connect with voters and raise funds.
Monitor and Engage with Online Audiences
Since political campaigns are often highly competitive, you need to manage how your online audience perceives you. For example, if a voter asks a question on one of your social media posts, you should promptly answer it. This shows your audience that you care enough to give them a prompt response and that they are a priority.
While political campaign consultants need to monitor and engage with their candidates’ online audiences, it’s also crucial that they avoid making damaging remarks. For example, in late 2018, this candidate for North Carolina governor made a post that contained a racial slur.
While the post was deleted soon, it was not enough to prevent backlash. Not only did the candidate have to issue an apology, but he also lost support from several members of his party.
Consider using micro-targeted Facebook ads
Many political candidates are now using micro-targeted Facebook ads to reach specific subsets of voters. This can be extremely helpful for politicians because they can speak directly to the people who will benefit from their policies.
For example, political campaign strategies often include increasing voter turnout. Suppose you are running for state representative in a specific district. In that case, you will want to target residents of that area who might be registered as independent or a member of the opposing party. If you can convince those voters to show up and support you, your chances of winning the election increase.
However, it’s important to remember the online world is a crowded place, and using ads to reach your audience is one of the most effective ways to do it. 50% of voters use Facebook daily, so this is a platform recommended for any politician who wants to stay relevant in today’s society.
As you can see, the Internet is a powerful tool that politicians are using to their advantage during election season. Whether through live streaming or Facebook ads, the rules of politics are changing. Ultimately, it all comes down to taking ownership over your online presence and using social media in a positive way. Campaign consultants often use other digital tools to help their clients win. If you do, you may achieve the same success as these examples!