How to start an F&B Videography business in Singapore

More than a point-and-shoot camera is required for great F&B videography Singapore projects. Keep these suggestions and advice from an experienced F&B videography Singapore specialist in mind if you’re just starting to start in the world of culinary filming.

The actual scoop on food and beverage filming

To begin as an F&B videography Singapore specialist, you must first get a basic understanding of the Singapore F&B videography business. If you see an F&B videography Singapore professional in a food magazine or a high-end cookbook, that’s something to aspire to, but don’t be disappointed if your shots don’t look like that — keep in mind that they’ve brought in a professional food stylist to do the food’s hair and makeup in a situation like that. They have access to a wide range of food styling methods, many of which make the dish hazardous and inedible.

#1 Present your food in a unique manner to make it stand out

Use items that were made alongside the meal to style the dish. While it is not required, it aids the observer in comprehending and visualizing the food’s composition. Serve with fresh fruit as a garnish. Choose garnishes and ingredients that are free of faults or have just minor imperfections. This will enhance the dish’s look as well as the final video. On the internet, look for ideas. There is a wealth of professional food videography and cooking advice available on the internet to assist you with any dish you’re trying to prepare.

Don’t overcrowd the table or overstyled the food. Maintain a straightforward, attractive, and inviting appearance. If the dish is overloaded, the viewer’s attention will be diverted away from the primary focal point, which is the food. Make sure your sauce isn’t too thick. The sauce should be simple and well-thought-out. If you overdo it, you’ll end up with a poor final product.

#2 In your videos, use appropriate lighting

Experiment with various lighting options, including a flash, studio strobes, continuous illumination, and even a lamp. Various kinds of light will elicit different feelings and images since light is light. Softboxes, reflectors, paper, and grids may all be utilized as light diffusers. Make the most of what you have and try to be creative. Use diffusers since they are essential in this kind of exercise.

Experiment with different power settings on your light source to get the optimum lighting power for the filming location. If there is a lot of ambient light, a brighter light source may be required. Reduce the brightness of the light if you must operate in the dark. Experiment with different ISO and power settings to see what works best. There isn’t such a thing as the ideal place.

Avoid putting direct light on the dish as an F&B videography Singapore professional. Instead, the light should be focused from the sides. Direct light washes out shadows and makes highlights seem excessively bright, resulting in a flat picture.

#3 Make use of the appropriate tools

Any contemporary DSLR that can trigger an off-camera flash, is tripod mountable and has a decent resolution will suffice. Because prime lenses are sharper than zoom lenses, they are ideal for F&B videography in Singapore. The focal lengths of 35mm, 50mm, 85mm, and 100mm are all suitable. Because it is depending on the cuisine, there are no hard and fast rules on which is the best. For F&B videography Singapore, experts often use a macro lens since it enables me to get very close without losing any essential details, and the larger focal length also helps the food stand out from the background owing to compression.

For filming at low ISO and moderate shutter speeds without blurring or shaking, a strong tripod is required. In top-down photography, a 90-degree tripod is perfect. A wireless trigger is essential because it enables you to plate and trigger the shutter quickly without having to touch the camera. This avoids unintentional movements or contact with the tripod or camera. Always shoot in RAW and manual mode.

#4 Hero shots guide

The most essential element of the F&B videography Singapore process is the hero shot, often known as the main shot. This is the dish’s last shot, and it’s also the most essential. Take several pictures and views of the final product at all times. This removes any potential technical difficulties that may arise during the session.

Always shoot from a 90-degree top-down perspective as well as a normal 45-degree angle. Some meals seem to be better from different perspectives, and having both views recorded can help you make the best decision.

Your hero image as an F&B videography Singapore expert should be straightforward, well-organized, clean, and aesthetically appealing. Colors and textures should be diverse and complement one another. For the hero shot, always use suitable plates or plates. Remember to serve your food in the appropriate color or shape bowl/plate.

Take several movies of the same dish from different angles. In various circumstances and applications, you never know which point of view would work best. Use your hands to scoop up the broth or a fork to hold the spaghetti if necessary. For each of your dishes, choose a distinct layout. Use different layouts and perspectives for different meals to make each dish stand out.

Non-food items may be used to make your meal more attractive, such as slathering meat with oil to make it seem juicier, using toothpicks to hold food together, or spraying vegetables with water to make them look fresh.

#5 After-effects

Photoshop and/or Lightroom are some of the photographic editing software can be used. The goal of post-processing is to produce an image that is both visually appealing and attracts the viewer’s attention. The finished picture should be realistic, appealing, and not too dark or brilliant.

Now is the time to make a reservation

F&B videography in Singapore offers a number of benefits when it comes to eCommerce. If you need professionally shot videos of your products, you’ve come to the perfect spot. Expert eCommerce videography is provided by Digital Solutions. Please contact us right away for additional information about product videography.