How To Win The Amazon Buy Box
Every Amazon Seller hopes to be the winner of Amazon Buy Box. It’s not difficult to figure out the reason. The small chunk of pixels that are displayed on a screen of computer is seen by thousands on thousands of potential buyers every day.
It’s such a successful selling device that it is said that the Amazon Buy Box accounts for 82% of Amazon sales – which is closer to 90% for mobile devices! As a reference point, in the first three weeks of the year, 2021 Amazon recorded $8.1 billion of net revenue.
The magnitude in terms of visibility is a perfect fit for any business looking to expand as rapidly as possible. The perfect slice of cake which every Amazon Seller is looking for to take home a piece.
Check out this page to know more about the Amazon vendor buy box.
What Happens When You Win The Amazon Buy Box?
Most likely, we’ve purchased anything from Amazon at one time or another. We’re all in the habit of buying something totally unneeded.
When you browse a product, when you view a product, the Buy Box appears on the right side of the screen.
It’s the Buy Box It is the most common method that Amazon customers to buy their desired items. Most importantly, they don’t have to think about who they’re buying from. It’s just that their requirements are met. It is possible that they do not be aware that it’s an outside vendor.
How Does The Amazon Buy Box Work?
First of all, “winning the Buy Box” is somewhat confusing. In reality, third-party sellers get a piece part of Buy Box which is then moved around over time according to the percentage each seller earns.
To be eligible for a share from Amazon Buy Box, you must win a share. Buy Box algorithm analyses the products offered by several sellers. The algorithm then analyzes the price, history of the seller as well as other factors to allocate the parts in Buy Box.
So How To Win The Amazon Buy Box?
As we have mentioned before an incredibly delicate equilibrium between the various important factors must be kept in your thoughts. Through this checklist, there is an array of requirements to be eligible for Buy Box eligibility as well as some suggestions for optimal performance.
Landed Price
Two prices are available per item on Amazon the price listed and the price that is landed. Although your price on the listing could be competitive, your cost of landed price could be a bit more expensive.
It is crucial to:
- Make sure you are aware of the cost of shipping and VAT that is associated with your items
- Change the price of your listing If necessary
However, it is important to be aware that it is not required to cut your earnings to be eligible for your place in the Amazon Buy Box.
Price is a key aspect of Amazon’s Buy Box algorithm, but when you can make up for it with these business metrics, you could maintain slightly higher prices than other retailers, and still be eligible for an Amazon Buy Box!
Shipping Time
Shipping time is a key measure in determining who is the winner of Amazon Buy Box.
These times are broken down into brackets of various sizes:
- 0-2 days
- 3-7 days
- 8-13 days
- 14+ days
A large number of Amazon products could expire, or even be ordered before birthdays, anniversary celebrations, or other celebrations. The sooner you deliver your items to Amazon, the higher your chance to be a winner of Amazon Buy Box.
You can be sure you should not ship for more than two weeks.
Fulfillment Method
Fulfillment is third of the main factors that the algorithm analyzes. There are a variety of available methods of fulfillment. they include:
- Fulfillment By Amazon
- Fulfillment By Merchant
- Seller Fulfilled Prime
FBM sellers are at a significant disadvantage about buying from the Buy Box, despite the possibility for companies selling massive items to realize enormous savings on shipping expenses by shipping directly to their customers.
Amazon FBA sellers benefit because of their nature as part of the FBA system. Sellers are awarded an automatic score of 100% for categories like shipping method, timely delivery, and depth of inventory.
SFP sellers had an advantage in winning Amazon Buy Box. Amazon Buy Box due to the Seller Fulfilled program, which allows sellers to store their merchandise.
Sellers who use this program must have excellent performance metrics as well as a solid track record in terms of delivery times and quality control.
Stock Availability
No product, no sales. It’s as simple as that.
If the availability of your stock is at zero, you’re ineligible to win a piece in Buy Box, which will automatically transfer to the next possible retailer.
On occasion, customers may “backorder” a product through the Buy Box with the understanding that the product is not available immediately. However, sellers who have immediate availability are generally preferred when faced with these kinds of situations.
Customer Feedback Results
This is a measure of both the volume as well as the quality of your customer’s feedback.
5-star reviews with more stars are always better. However many 4-star reviews are more valuable than a few 5-star reviews since they demonstrate an era of happy customers.
Late Shipment Statistics
The late shipping rate is the number of packages shipped earlier than the declared date of shipment.
You can track the late shipping statistics in Seller Central, and remember that a late-shipping rate that is higher than four percent can severely hinder your chances of winning your prize of the Amazon Buy Box.
On-time Delivery Statistics.
It’s not necessary to explain it at this point.
Your on-time delivery stats are the number of deliveries that were completed before the date of delivery you estimate. Similar to late delivery statistics, you can track your data on Seller Central for the last 7 and 30 days.
To be eligible for Amazon Buy Box, you must be a winner. Amazon Buy Box, you must keep a timely delivery record with a minimum of 97%.
Tracking Rate
Your tracking rate valid is a new feature launched by Amazon to make it clear between sellers who perform well and the ones that are not.
Amazon Sellers should provide an accurate tracking number for their entire range of products. This is a way to ensure that unhappy customers are satisfied since they can track the location of their packages at any given time.
To be sure you are eligible to be eligible to win to be eligible and win the Amazon Buy Box, you must keep tracker numbers valid for more than 95 percent of your items, with no exceptions.
Customer Response Time
Customer service is a must in any business, irrespective of what industry you’re in. Amazon is extremely impressed by Sellers who maintain this level of professionalism.
Amazon is monitoring the response times for all Sellers over the last seven, 30 days, or 90 days, at any date. If the average time to respond exceeds 12 hours. Then Amazon will take action by limiting accessibility to Amazon Buy Box.
Sellers must be aware that certain customers don’t require replies however, you could be penalized when you don’t respond. Make sure you make these messages appear with “no response needed” to ensure that you do not receive any sanctions and to maintain your chances of winning Amazon Buy Box. Amazon Buy Box.
Sales Volume / Inventory Depth
With immense power comes the responsibility of a great leader. Amazon Buy Box comes with a lot of sales.
The Buy Box can indeed boost your sales to levels that you have not yet achieved, but when you don’t have enough inventory to meet the volume of sales, then it’s not worth the effort.
Amazon is aware of this when it awards its Buy Box to Sellers. Companies with more inventory, good stock history, and regular sales will always be given the top spot over smaller, less secure companies.
Cancellation and Refund Rate
The rate of cancellation is the percentage of canceled orders before they are delivered to customers. The return rate refers to the percentage of refunds given to customers after the shipping.
To ensure that you still be a winner of your Buy Box, these numbers need to be under 2.5 percent.
Although they do not currently influence Buy Box eligibility, Amazon has announced two brand new measures to Amazon Sellers.
Since prevention is always better than cure, it’s recommended to keep the two metrics that have been introduced in your mind because Amazon could soon incorporate them into Buy Box eligibility.
Recommended Guide: How to use A+ content on Amazon.
