Importance of keywords in SEO

Keywords are the words or phrases that people enter into search engine to find details for which they are looking for. SEO keywords are single words or short expressions that represent for the search inquiries that people use in a search engine. Web site owners or digital marketer’s select key phrases, utilize them and use it for content creation to enhance their chances to appear under top result that is why importance of choosing appropriate keywords in SEO is necessary. When you align your content and optimize it with words, subjects, product or services your target audience is looking for, you have a much better chance of turning up in the search engine result. Keyword optimization is essential to make use of keywords properly helps connect to the online search engine what a webpage has to do with which can boost the possibilities for an online search.

Some people say that it is very important to think on concepts that Google interprets but in any case keywords are still a very important part of SEO. We can check the average usage of keywords through Google keyword planner. It also helps us to get an idea about the number of searches for particular keywords people searched for.

Types of Keywords

1) Focus Keywords : – The focus keyword is simply the search term you desire your post or page to be ranked for in the search engines
2) Related keywords :- A related keyword is a term or phrase that is closely connected to a primary keyword.
3) Long-tail keywords :- Long-tail keywords are long in length. Generally three or more words together to create a more specific keyword phrase. Searchers perform long-tail queries in the following situations.
4) Short-tail keywords :- Short-tail keywords are generally consist of general search queries with one or two words.5) LSI Keywords :- LSI (Latent Semantic Indexing) are the keywords that are generally used in support of our focus and related keyword to make the content meaningful.

Why key phrases are important for SEO?

1) keywords assists in creating useful and helpful content for your target audience
2) It guides our SEO efforts and allow us to strategically build our web pages & content while focusing on the most important and crucial areas first.
3) It drives traffic to specific URL
4) It helps in mapping your website architecture
5) Another importance is because it tells search engines about the content of your website.

What is keyword density?

Keyword Density simply tells you the percentage of times a same keyword appears in your content when compared to the total number of words in a content. It is important to check the repetition of keywords in the content. The importance of keywords in SEO plays a vital role here.

How keywords can influence your website’s ranking?

• • Keywords used in Title Tag – Tags used in the title aids in telling the search engine about your website’s content. It is very important to use appropriate tags with the title at the top of your website’s content to make crawler easy to understand what the content is all about. Google uses this tag to show the website on SERP (Search engine research page). Therefore, if you add relevant keywords in this tag then it can help in improving your website’s ranking position.
  • Keywords used in Meta description – Meta description tags are the first interaction of your website’s content with the viewers. Eventually, making use of relevant keywords and giving exact info about your website’s content can attract web traffic and enhance your conversion rate. Including keywords in meta tags make it less complicated for users and search engines to review and index your website.
• Keywords used in H1 tags – Another crucial factor that should be considered while doing a keyword search.
• Many people neglect it but it remains an important factor because it provides a summary of the content. Crawlers directly looks into H1 to H6 tags to index your website. The importance of keywords in SEO comes here.

Therefore, it should be properly used for an easy understanding of the content.

• Keyword stuffing – It is another important factor that ought to be considered while doing a keyword search. Using keywords several times on a page is really not a good practice to do. Always use relevant and limited keywords to make your website’s content look authentic.

Some examples of poorly chosen keywords are with:
1) Low Search Volume
2) Incorrect Usage

Keywords with low search volume are those which are very less searched or no people are searching for that keyword. Content associated with these types of keywords are unlikely to be seen, simply because no one is searching for it using those terms.

High competition keywords means that maximum number of people are searching for those particular keywords on Google.

How to choose best keyphrase for SEO

Choosing appropriate keywords for SEO is an art form. General process goes like this:

• Use a keyword tool to create a list of all the keywords that are important to your business. Use google keyword planner and download CSV for record.
• Check Google’s autosuggest results.
• Find keyword’s search volumes & competitiveness.
• Look at the SERPs for keywords to understand potential CTR.
• Note down all intent keywords that relates your requirement.
• Create a content strategy that covers all the relevant informational with focus and related keywords.
• Start writing the content with title and headings.