Since its inception in 2004, Facebook has been the talk of the town, and it deserves to be. It was unique at that time and had the potential to revolutionize social media platforms. It stood on all the parameters and still stands strong as one of the most popular social networking websites.
As it revolutionized the social media networks, likewise it is on its way to transforming the social media marketing industry. As many businesses depend on Facebook for its marketing and promotion tactics, various tools in the market help them to utilize Facebook to its full potential. For example, a tool allows you to embed Facebook feed on the website or another tool that helps you schedule Facebook posts for your business page. All these types of tools and more are discussed below to make your Facebook marketing strategies more effective and efficient.
5 Productive Facebook Marketing Tools:
Each passing day, the competition in the market is getting fierce. Hence, to survive in this competition and stay relevant, you need to update your business marketing tactics. And here are some amazing tools specially designed to use Facebook to its full prospect.
Tagembed is a popular social media aggregator tool that helps you combine social feeds from various platforms and allows you to curate and customize them before displaying them on your website. The tool also helps you to embed Facebook feed on the website, it also provides a dedicated Facebook widget that displays Facebook posts on your website. Alongside Facebook, it is also compatible with 18+ social media platforms, hence providing ample content to display on your website.
The tool allows you to collect user-generated content from Facebook related to your business and display them on your website to add grace to it and provide a sneak into your Facebook presence to your website visitors. You can embed Facebook albums, reviews and more, and add great functionality to your website. In addition to providing you ease in embedding your Facebook feed, it provides various features such as customizations, moderations, and more that add great value to this tool.
2. Post Planner
Being active on Facebook is really important, as Facebook likes active accounts and provides a boost to those who regularly upload on the platform. But it can be tedious to think about new content every day to keep your connections engaged, and at the same time, stay relevant on the platform.
And this is where Post Planner comes into play. It provides you with new content ideas every day, introduces to the latest trends, and provides you with new ideas for your content related to the latest trends. Moreover, it provides you with plans and finally helps you to post the content at the right time.
Audience engagement is an important aspect of Facebook’s marketing strategies. People often prefer participating in contests and giveaways and love winning prizes. ShortStack is one app that can help you in conducting contests and giveaways on your Facebook to generate more audience engagement and interaction.
In addition to it, it also provides you with insights on your posts which includes – real-time views, shares, traffic sources, and more. You can analyze all the information and plan accordingly for the future.
A good-looking image always draws attention and helps to create a good impression. And this is where you can use Canva. Canva provides you with some unique templates and designs that you can use to create posts for your Facebook feed.
It provides services for all-size content, whether it is Facebook feed, Facebook story, Cover photo or any other kind of image. Canva is your stop solution to add beauty to your images.
Planning is one of the key elements for the business. Whether it is related to production or marketing, it plays an important role in every aspect. And same applies to Facebook, and there is no point in producing the content on Facebook if your audience isn’t viewing it. Hence it is important to plan posts, so it gets maximum traction and engagement carefully.
SocialPilot is an amazing tool that helps you to create, schedule, and publish Facebook posts for all your business accounts at once. Well-planned content can help you reach your target audience and increase engagement, and as there will be more engagement, it will help you enhance the reach of content. And we all know – more reach means – enhanced brand recognition.
The Parting Note
Facebook has always been one of the key features in any business social media marketing plan. A huge user base provides a great opportunity for businesses to establish their brand and increase their customer base. And with some smart tools and tactics, you can easily make full use of this opportunity. The tools mentioned above are easy to use and provide great results, so try them now and get an edge over your competitors.