Website is a virtual store where your customers go through your products in depth from the comfort of their homes. An individual would possibly spend more time on a well-designed and well-developed website scrolling through every product than he would on a tangible store. So having a website with good web design and development is essential.
Since home quarantines due to the pandemic, virtual stores grew into numbers and kept growing. The website did not necessarily promise sales. Numerous stores that owned both tangible and intangible stores with implied marketing strategies were shut down due to lack of sales and end of fundings.
The reason behind the failure of virtual stores lies in the poor designs. Several business owners are of the opinion that design doesn’t play any role and is just for aesthetics. These owners force the developers to focus on the functionality and let the design go.
A visitor creates an impression of the business in the first 20-30 seconds. In these seconds only design and content help out.
A website is a lead-generating machine if structured properly. Now that every store has a website, among the hundreds below are design points to consider for a leading converting website.
Six Things to Consider for Web Designs 2021-2022
User Profile Analyze
All hail to the AI and data clouds, today we know exactly what sort of UI design attracts a specific and targeted audience. A website can have various types of primary users and analyzing the user profile often consists of users’ preference of the products on your website. while you may sell a variety of category products but the star of your business would be one or three of them.
User profile analyzes also help select the layout and alignment of the design. For example, if the website technically targets older people or pardon us “the boomer” you would create a simple and clean design. Whereas targeting the Genz the design would be more hip and exciting.
User profile analysis is essential for e-commerce websites as well.
Supported by the Gadgets.
51% of the website comes from cellular designs and if your design doesn’t look good on the mobile, you are losing half of your visitors potentially increasing the bounce of the website. While designing, sketch out how the necessary elements of the website would look on mobile varying screen resolutions, brightness and size as well.
Along with the cellular devices, also come the different variations of the tablets and iTabs. The design of the website also affects the functionality of the website and hence the overall business. Your web design should be suitable for all gadgets processing systems for functionality.
Keep in the Visuals of Branding:
A designer is purely responsible for integrating the branding theme of a business into the website. Branding visuals of business aids in establishing the credibility of the business. It aligns with social media as well as creating a good and memorable impression.
The website should have clearer and contemporary branding. If your client has not mentioned the branding theme or the specifics, ask them specifically. Designing a website around the theme is easier, healthier, and for the best.
Website Scalability is an important factor to consider when designing a website. A design revamps or re-design costs the clients a lot of money which probably means bad reviews for you. Scalability measures a system’s ability to change its performance and cost as a response to the changes in the system processing demands.
A website design should be flexible enough to support scalability in the future to save cost, time, and bad reviews. You shouldn’t integrate features and design layouts that wouldn’t be supported if the performance of processing is decreased.
Along with scalability comes SPOF (single point of failure) which refers to that one element that could crash the whole website. Make sure that point does not rest in your design.
CTA and Social Media
CTA and social media accounts are the most underrated features of a web design.
First, let’s talk about CTA’s (Call to Action) importance in web design. 60% of the visitors would select CTA while going through a website. Whether it is about trying a feature or about learning more. If your website is well structured and well written, the visitor is destined to click the CTA since they become so invested at this point.
Secondly, marketers put a lot of effort into generating website traffic through social media accounts. Social media does account for website traffic but often visitors stumble upon your website through the Google search engine.
Now imagine a visitor has on your website through search directly on google. They liked your website and products but it isn’t just the time to shop. In such scenarios, the visitor will look for your social media accounts mentioned on the website. If your designs lack a prominent space for social media accounts you will lose your potential customers.
Inclusion of the Trends
The industry of design and development is ever-evolving. We have new trends every year over which the audience is often in awe. These trends get awkward and become a part of every website eventually. As far as the trends are concerned only a few manage to make space among the forever green designs, the rest fades. While pitching a trendy design, research whether it is credible enough to stay relevant for a few years.
Secondly, always make space for features that experts claim are the future of web designing.