Steps To Follow While Creating Your PPC Ads

“To make your business grow digitally leverage the power of digital marketing”

Pay-Per-Click (PPC) advertising campaigns have been a cost-effective digital marketing strategy, especially for small enterprises and startups. This type of marketing is a targeted ad campaign based on demographic, location, keywords, platform, and schedule. In a PPC ad, the ad publisher pays for the click-through only when any user clicks on the ad. This marketing strategy is quite beneficial for generating quality leads and driving traffic to your website. PPC ad campaign includes a lot of dos and don’ts that you as a business owner should follow.

The Do’s Of PPC Ad Strategies

These are some of the parameters that you should do and keep in mind while setting up your PPC ad campaigns and running them successfully to boost your brand visibility Throw Articlewine.

Creating A Proper Landing Page

Creating a proper landing page for your audience is one of the most important steps of your PPC ad campaigns. After the click-through, you need to ‘wow’ your audience, so that they stay on your page long enough to make a purchase. Put only the relevant information in your enticing titles, images of your products/services, and other website contents which are fully optimized. You can add a FAQs section for your users so that you can answer all their queries and help them convert into potential customers. An engaging landing page will reduce your bounce rates and will enhance your conversion rates.

Keyword Research & Strategy

PPC ad campaigns run on a targeted basis, so keywords play a vital role in this marketing. You need to dive into research about what terms are used by your target audience while finding your products/services. Find out which keywords are relevant to your business, products, or services so that they bring your audience to your landing page. This will help you to boost your Click-Through-Rates (CTR) thus improving your Quality Score along with a better cost for your ad runs on Articlewine.

Analyze Your Competitor’s Bid Strategy

Always check what keywords your competitors are using and how similar are they to yours, so that you can use them while displaying your products/ services. Choose the keywords carefully, analyze them first, and then wisely bid on them. Keyword usage varies from each business to another, and it is best to be sure which keywords you want to bid on so that it does not drain your pocket. There are many popular tools like Google Keyword Planner, Afrefs, and expert PPC service providers in India that can help you to run your ad successfully,

Focus On Mobile Specific Ads

Mobile devices have been leading our digital marketing frontier for a long time. Therefore, PPC ads should also focus on mobile-oriented ads for better lead generation and conversion. Ensure that your website is optimized for mobile devices, so that when users land on your web page can checkout your offered product/services. Also, remember to use mobile-specific keywords to encourage them to make a purchase decision.

Geographical Targeted Ads

You can also use keywords based on geographical locations so you can target a place where you want your brand to be found. This makes your PPC ad runs more refined and quality-oriented as it combines the interest and search intent of your target audience based on locations. You can allocate keywords based on locations and align them with your product/services so that it matches your target audience’s search intent.

Retargeting Ad Campaigns

Retargeting advertisements in a PPC campaign ad management aims for better results by reaching more audiences at once. Retarget your users and convert them into potential customers. This is quite an effective strategy because you are retargeting the interested users as well as remarketing your business as well.

Pro Tip- Do Conversion Tracking

Conversion tracking is always an effective move as well as beneficial for your business success. With proper tools and experts at your disposal, you can have a better insight into how your target audience is engaging with your products/services. You can track whether or not they are making purchases, are the leads converting into potential customers, how long they are staying on the page, and so on. This gives a scope to adjust your PPC ad runs accordingly to improve your brand engagement and ROI as well.

The Don’ts Of PPC Ad Strategies

Here is the list of things that you should refrain from doing while setting up your PPC ad campaigns-

Don’t Make Your Home Page Overcrowded

Driving your audience to the landing page is one of the first steps of your PPC campaign, but you also need to put prominent CTA buttons on your website. Whenever any user visits, you need to disperse them accordingly, so they can get more engaged with your business. For example, call-to-action buttons can have an added value, if you can put sign-up forms, subscribe option for newsletters, subscribe to your site, and boost the purchasing process.

Don’t Stuff Keywords

Keyword stuffing is one of the major mistakes that you should always refrain from doing while creating your PPC ad runs. Using a major volume of keywords will get you nowhere and is an absolute void strategy to get conversions. You should always remember to choose keywords based on what your target audience would look for aligned with your products/services,

Don’t Focus On Highest Rated Keywords

Choosing a keyword-based on the highest-rated search volumes will not do you any good. A high volume keyword means more competition, overlooked advertising and lowered rankings leading you to cost more to bid on them. Be sure that your choice of keywords is based on a well-researched brand portfolio compiled with your target audience’s search intent and phrases that will help your target audience to find you. Choose keywords and specific phrases that suggest relevancy to your website content, brand, or products/services. This will help you to bring an edge to your PPC ad runs and break the competition.

Don’t Use Generic Keywords

The use of generic or collective keywords will only pull down the quality of your PPC ad runs. You need to focus on refining the keywords so that whenever any user is searching for any product or service that you are offering is directed toward your landing page. Bidding on generic keywords is always very expensive and has a higher chance of delivering poor results. So choose your keywords more carefully, dedicate more time to selecting them and check if they are targeting your audience group or not.

Pro Tip- Don’t Forget To Maintain & Check Your PPC Ads

Always keep a closer eye on your PPC ad campaigns to check their progress. Remember to track them closely and check on the insights periodically. This will help you to improve and optimize your PPC ads over time. You can also take assistance from expert PPC service providers in India to ensure budget-friendly services for all business types. They can provide your daily inputs and submit progress reports to you.

Conclusion

To make your PPC ad run a success, you should always take assistance from PPC companies that can plan out your whole campaign effectively on a budget. Always remember that PPC advertising is one of the important yet technical aspects of digital marketing services-Articlewine. A digital marketing expert will set a clear goal and plan of action so that you can be ahead of your competitors and make your mark in the digital realm.

Digital Marketing-Articlewine