Search engine optimization (SEO) is a crucial driver for businesses. Be it a photography business or anything else; it is always significant to keep the SEO game on point to maintain an effective online presence so here are the SEO Tips.
Though the concept of SEO is widespread, all of that revolves around bringing your business to the top of SERPs. Meaning, every time a potential customer from your targeted customer searches for a product or service you sell, your business pops up on top of the results pages.
Suppose you’re selling the finest photography services in town. You have an aesthetically pleasing website designed with the top-notch copy incorporated; what else do you need to drive traffic towards your site and attain more conversions?
Well, the most budget-friendly and organic means of doing that is search engine optimization. Of course, SEO does not call for a hefty budget nor promises quick results. But the time and effort you invest into righty optimizing your websites for the search engines surely bring you stellar, long-term outcomes.
Wondering how to upscale your photography website with SEO? This blog post is primarily aimed at helping you learn the amazing SEO tips to boost traffic and conversions for a photography website.
Top 5 SEO Tips For Photographers
Dive in to burst your curiosity!
Optimize Your Images
Images consume most of the content for a photography website, huh?
If you’re uploading the images in exact file sizes they come in – high resolution and massive sized; you’re killing the user experience offered at your site.
How’s that happening?
Well, the more heavy and high-resolution files you upload, the heavier becomes your website – maximizing the load time as heck. Face the truth – nobody’s going to wait 30-plus seconds for your web pages to load in this world of rapid innovations.
Ideal websites today have a maximum load time of mere five seconds. Also, this gets uglier when a user tries to reach your site using a mobile phone (given that more than 50% of the total traffic comes from mobile phones).
Thus, the key is to upload optimized images on your website. Reduced image size, quality visuals, and crisp photographs fall into the category of optimized images. They sure can help you maximize your site’s reach, traffic, lead generation, and conversions.
Use Alt Tags
Alt tags are brief descriptions of what your images are about. Because Google bots can’t read through images, adding alt tags can help these bots pick up the images you’ve uploaded and count their quality and relevancy when ranking your site. Without alt tags, your images are almost non-existent for Google, so it’s crucial that you incorporate them with perfection.
Suppose you provide wedding photography services in a specified town. A bride-to-be in the same town searches for wedding photography services and lands upon some images from your site because you’d used the right alt tags. Isn’t it a great means of landing potential clients?
The key here is to create alt tags that are unique, relevant, and brief yet describes your image with perfection.
Publish Value-Added Content Consistently
Just because you run a photography website, you cannot get away from the significance of publishing value-added content in the form of a blog.
Content is King; they say it for reasons. If you really want to make SEO efforts for your photography website, start a blog where you post informational, useful, and relevant content for the audience. Don’t just publish content for the sake of it instead; do it with a purpose.
Suppose you do wedding photography, sharing stories from the weddings you’ve covered, featuring couples and the struggles they faced while being photographed, highlighting solutions to cope up with such problems, etc., could be the best form of content you can share. It would directly trigger your target audience, serve a purpose, and be a source of value – most likely engaging them to your site at an incredible level.
How to keep your content SEO-optimized?
- Use relevant keywords via aggressive research
- Create catchy blog titles that are much likely to answer popular search queries
- Use images from your portfolio throughout blogs to rightly showcase your services
Build Aggressive yet Qualified Backlinks
Be it a photography website or any other business, quality over quantity is the key to success with backlinks. Having one backlink from a credible, relevant, and authoritative website is better than gaining tons of them from less-credible and irrelevant sites.
Those old trends of bulk backlink farms have long been obsolete; it’s only useful when the aim is to hurt your site’s ranking and that nobody wants. So, what’s ideal?
To invest time and effort into building quality relations with authoritative websites from your niche and earn backlinks that are worthy – no matter if they’re less in quantity.
Apart from the usual ways, a photographer has access to a lot more means of earning quality backlinks. Wondering what they are?
Well, you’re much likely to attend weddings as a wedding photographer and meet various vendors over there. Be it an event organizing team, a musical band, a makeup artist, or a food and dessert company, each of them could prove to be a qualified backlink for your wedding photography site.
How to earn backlinks from them?
That’s pretty simple. Just be very polite with them throughout the events, try building professional relations with them and as you share photographs across your social media platforms and even website – give credits to each of them.
That’s how you can build quality relations with them and earn qualified backlinks.
Focus on Local SEO
Because photography services call for physical presence, most photographers provide services in a particular locality. With that in mind, local SEO could be of great help for uplifting a photography website.
A major part of local SEO is optimizing your content with keywords that include specified locations where you’re open to providing your services. However, collecting reviews from your clients via Google My Business Account can also really boost your local SEO campaign.
You can also ask for reviews via social platforms such as Facebook (where most of your potential audience and customers could be found). Having positive reviews across your social platforms and the local listing could really boost traffic and conversion.
Uplift Your Photography Website with a Top-Notch SEO Strategy
Now that you’ve read through all these exciting SEO tips for photographers, it’s time to make some use out of them and uplift your photography website with the rightful implementation. The key is to develop a top-notch yet consistent SEO strategy that keeps updating with time to best align with Google algorithms – maintaining a higher ranking for your site.
However, if you need some professional assistance in this regard, it’s always a good idea to hire the best SEO services for photographers available in your town. Such service providers have top industry SEO specialists hired in their team – who have the expertise in uplifting photography websites to incredible heights with some actionable SEO strategies.