Trade Promoting your business is very important, which is why fairs, exhibitions, congresses, and other professional events are excellent opportunities to impact a specialized audience from the most diverse sectors. At Iparprint we offer an outstanding stand labeling service for fairs and congresses to increase brand awareness and visibility at each event.
In order to increase the notoriety and visibility of the brand at events, it is advisable to surround yourself with the best elements for signage of stands.
Trade Show Signs
In this way, your brand will achieve a large market share and differentiate itself from the competition. We know how to make you stand out from all the others thanks to our exclusive designs and creations according to the image that the client wants to convey.
We will make all the graphic products and PLVs so that your stand is a success. The most used products for these occasions are roll-ups, corporate vinyl on the walls, digital printing in a rigid format, banners, brochure printing, accreditations, and advertising tents.
In addition, at Iparprint we carry out the work from start to finish, we have a professional team of assemblers who go to the fair stand to install all the corporate graphic material of your company and thus achieve a satisfactory result so that visitors see you a simple way at a glance.
24 MAY HOW TO DESIGN A STAND FOR A FAIR AND MAKE IT A SUCCESS
Attending a Trade Show Signs as an exhibitor is always a whirlwind of ups and downs. There are many details that must be taken into account when being present as an exhibitor, from business cards or catalogs to panels, corporate videos… even the stand!
If you have come this far, it is because you are considering designing your stand for a business fair and you want to know everything you need to carry it out. That is why we want to make a checklist of everything you must take into account when it comes to achieving a good stand design for fairs. Let’s start!
1. LOCATION OF YOUR STAND.
All locations do not have the same impact or access to the public. If you have the opportunity to choose your location as an exhibitor, we recommend choosing one of the strategic positions that allow you to acquire the greatest possible visibility.
Study the distribution of space, and look at the possibilities. Do you have access from two sides? Can you add any product to the exhibit or will it be an information stand? All this information must be taken into account when choosing the location.
2. KNOW YOUR GOALS TO MAKE AN EFFICIENT DESIGN.
When companies attend fairs, the main objectives are usually two: attracting customers or promoting products. Both can be related, or choose only one of them. Depending on which of the two your company pursues, the actions to be carried out and the design of the stand will be different:
- Attracting clients: The design has to focus on negotiating with potential clients, therefore it would be important to have an area for meetings with a table with places and that the distribution of the rest of the space is conducive so that salespeople can attend to those who are interested.
- Product promotion: Whether you are going to make direct sales, or just exhibit, your products have to stand out and be the protagonists of the stand. That is why the design has to be adapted to its exhibition, live demonstrations if required, and the possibility of offering a free sample so that the interested party can try the product on site.
3. SQUEEZE TO THE LAST CENTIMETER.
Now that we have our location and a defined objective, it is time to work with the measures we have to squeeze them to the fullest.
In the event that you have the idea of attending the fair to commercially attract potential clients, reserve a part of the stand to hold meetings with important clients where you can talk quietly and further away from the hustle and bustle of people.
If the stand has several sides open to the public, keep in mind that attendees can access it from several sides. In these cases, one of the best options is to locate several information tables depending on the space you have available. If you want to display a product, keep in mind that it is visible from all angles, it has a passageway around it so that people can move freely.
Don’t know where to start designing? The Cecilio Labels team can advise and guide you in its design. Contact us!
4. WILL YOU BE ABLE TO REUSE THE STAND IN FUTURE EVENTS?
Attending trade fairs is an investment that you can pay off in the long term. If you’re thinking of designing a trade show booth from scratch, you can create a structure that you can use at future events or even signage.
Design catalogs and other visual support elements such as roll-ups or corporeal letters that you can use in future events. It may be a somewhat higher investment initially, but it will be an element that you can use in future events and that will save you management time.
At Rótulos Cecilio we can advise you on adaptations and functional designs that can be reused in future events.
5. SELECT YOUR BEST PRODUCTS.
The criteria to select them will be under your preference and the sales plan designed for the fair.
Even if you don’t include all the products in your portfolio, be sure to bring catalogs and other items so that interested customers can get more information if they wish. It will be a way for them to get to know the rest of your product portfolio outside of the fair or event.
6. DO NOT GO UNNOTICED WITHIN THE EVENT
In this type of event, the highest priority is to publicize the business. That is why everyone who passes in front of the stand has to know who you are at a quick glance.
If you have a very marked image, take advantage of it so that your stand reflects that brand image. Add the name of your company, and the logo, and use the corporate colors for the design of the trade fair stand. A very functional idea is to incorporate QR codes distributed around the stand with contact information or a link to the website.
7. CUSTOMER SERVICE IS A PRIORITY.
Now that we have covered all the visual aspects of the stand, it is time to review the part of the staff in charge.
The stand represents the company’s showcase, while the employees are its visible face. You will need a team of hostesses who know how to deal with the public, match the company’s values, offer good service, and, in short, convey a positive and proactive attitude towards attendees.
Good care makes the difference. Always have the best team and make sure that all its members are suitable for the job.
8. MERCHANDISING, DON’T FORGET ABOUT IT.
The gifts for those interested are the classic that never fails and that is usually a differential point with respect to the rest of the attendees. If you already know how to design a fair stand and make it a success, don’t forget these little details.
Merchandising is a way to make your potential client remember you, a good design of these gifts will allow you to stay in their mind.
At the same time, if you are planning to hold a contest with the attendees, it is always a good resource when it comes to capturing their contact information. Organize a small contest on social networks, and invite them to share photos with your products tagging the company.
So far, everything you need to know to design a fair stand and make it a success. These tips are a compilation of the most common doubts that we have encountered when designing stands for our clients. Contact us, we will be happy to help you.