Social WiFi Marketing: A Strategy that Delivers Better Feedback 

The use of the Internet and social media platforms has not only changed consumer behaviour but also the way companies do business. Although traditional marketing has not become less effective for business growth, yet WiFi marketing does this at more economical costs. It offers businesses significant opportunities for greater brand awareness, and higher sales. This is the reason why more and more offline businesses are turning to Social WiFi marketing.

There is no doubt in it that the more exposure we have to a certain brand or company, the more likely we are to remember it by name. Many businesses are doing a lot for their customers but are not getting their due recognition. This is because they don’t have a strong presence on social media platforms. So, for such kinds of businesses, the strategy of WiFi marketing has become a necessity to go about. If you wish to learn more about this strategy, continue reading!

What is Social WiFi Marketing?

There are billions of smartphone users around the globe and they always keep their phones with them wherever they go. This is because doing so keeps them connected with their businesses, their loved ones, and with the rest of the world. Hence, when shoppers go to retail stores or some other brick-and-mortar businesses, they take their phones with them. And to keep them engaged in their venues, retailers offer free WiFi to their customers on their smartphones.

When a customer tries to connect with this WiFi, he will go to a WiFi landing page, and thereby using a captive portal tool, the provider collects information about that customer. The customer is also given an option other than filling form on a WiFi landing page and that is to connect with WiFi through his social media account. The providers of the WiFi get information about that customer from that account. Also, WiFi providers can ask them to give reviews and likes on their social media pages. This helps businesses to have a better online presence and internet traffic. Furthermore, after getting that information about their customers, the retailers can reconnect with them to offer targeted offers and ask for feedback about the services.

What are the Benefits of Social WiFi for Shoppers and for the Retailers?

Social WiFi offers many benefits for offline businesses as well as for customers. Let’s first discuss some benefits that shoppers avail themselves of.

Helps them Save on their Mobile Data:

Free social WIFI in the offline businesses helps customers save on their mobile data. Also, the retailers offer them unlimited browsing for free as far as they are on the retailer’s premises. Furthermore, this WiFi is a lot faster than their mobile data.

Receive Relevant Offers:

When yo (a customer) goes to an offline business, your experience with them doesn’t end when you leave that store. Through social WiFi, they collect some information about you and then use that information to devise an effective sales strategy and send ver relevant sales offers to you.

Now, here are some benefits for Business development,

Your Customer Stays Longer and Spends More:

One of the chief benefits of offering free Social WiFi is that customers stick around your store more than usual. According to a survey, over 60 percent of businesses that offered free social WiFi observed that customers now spend more time in their stores. Furthermore, they reported that 50% of those customers spend more money as well.

It Gives You a Wealth of Customer Data: 

When you are offering social WiFi, you can collect a wealth of customer information using a captive portal tool. This information includes not only the phone numbers, email addresses, and social media accounts of the customers, but also information related to the behavior of the shoppers. You can check when the customer visited your store, how often he visits, and see if he has visited more than one location. Additionally, with advanced software, you can track his foot traffic as well as send push notifications with exclusive offers based on where he is standing in your store.

Helps You Build Deeper Relationships with Your Customers:

Social WiFi marketing provides you with the opportunity to reconnect with your customers well after they’ve left your store. You ask them to give feedback about your service and share suggestions if they have to improve your service. All in all, the data you usually collect from this strategy allows you to send more impactful marketing campaigns, which is great for your bottom line.