Surprising Technique Of Restaurant Holidays Promotion
Start your marketing campaign earlier, give early bird discounts, train your employees to handle crowds, and create the ideal restaurant holiday special. (promotion strategy)
Bell, Bell, Jingle All the meantime, jingle… If a bell sounds in your restaurant, are you already doomed, or what? Just kidding, but if you haven’t finished making all the arrangements for the holidays in a restaurant yet, it’s time to start right away.
It’s the time of year when people spend a lot of money on gifts and celebrations, so you should take advantage of every chance to draw them in with creative ideas and make money. Of course, you’ll provide each of them a special experience, and you might even attract some new visitors. But how exactly do you do that?
One in ten Americans will eat out on Christmas Eve, according to research published in 2011 by the National Restaurant Association (NRA), while 8% of interviewees said they would eat out on Christmas Day.
NRA anticipates the same volume of traffic in 2019. The volume of traffic would be very high until New Year’s Eve. More than 100 million people will spend the New Year in restaurants, according to data from the previous year. It is crucial to take advantage of all available chances and restaurant holiday promotion advice in order to lure customers away from their homes and into your establishment.
1. More Employees During the Holidays(promotion strategy)
More workers are needed due to increased traffic. Never shortchange the personnel if you want the restaurant to provide top-notch service. After waiting for a waiter for half hour, even the best-prepared steak is not as tasty as it should be.
Many students desire to work extra over the winter to pay for their holidays. Utilize this chance to hire personnel for the upcoming Christmas season. Give them easy assignments like clearing tables. Your staff will have more time to spend with your visitor’s thanks to these measures, which don’t require any extra training and result in quick and effective customer care.
2. In November, begin the restaurant holiday promotion.(promotion strategy)
You should actually start publicizing your holiday deals as soon as possible and keep ” bothering” people with it up to Christmas. I’ve been listening to radio advertisements promoting deals and reservations for New Year’s Eve restaurants since November. This is an extremely effective form of advertising. By doing this, you can guarantee that every table in your restaurant will be reserved well in advance, and you’ll be ready for the Christmas season. Because many customers will come to test your specialties and check out the ambiance in your restaurant before Christmas or New Year’s Eve, you may expect more traffic during November and December as you manage your holiday promotions.
3. Create a holiday marketing video.(promotion strategy)
The use of video in marketing is growing. To create traditional holiday dishes, so many people are looking for recipes and other information. Because of this, the movie may receive a high number of views, making it a wonderful advertisement for your business and special holiday deals. Allow your chef to demonstrate how to make dishes from holiday specials. People are interested in knowing what you will provide for them and what they can order at your restaurant.
Make sure your advertising film has the links to online reservations for Christmas or New Year’s Eve. Yes, you should share videos with your customers on social media so they can be the first to learn about your restaurant’s holiday deals. They’ll be delighted to tell their friends about it.
4. Provide Catering in Your Restaurant
This is especially appropriate for tiny eateries like pizzerias that are unable to host holiday celebrations within their establishments. These restaurants typically offer food delivery, and they have already interacted with personnel from a number of other businesses. These commercial organizations frequently host a variety of gatherings, celebrations, and receptions that include food service. You ought to have a ready-made catering offer with full marketing collateral before November. Deliver holiday deals from your restaurant to all corporate entities. A worthwhile effort will pay dividends.
5. Get in touch with your previous guests.
Look over the list of reservations made for Christmas and New Year’s celebrations from the previous year, then get in touch with those people and invite them to reserve a table. Insist on the advantages they have over the other visitors. Send your customers who have email addresses a link to a secure website where they can book a room.
To prevent embarrassing situations for both parties, check your restaurant reservations frequently. Offer a gift or a discount to customers who reserve or pay in advance. Your offer should be time-limited. You won’t believe the number of reservations you’ll make.
6. Send your visitors greeting cards.
Send seasonal greetings to your frequent clients. Allow the card to remain a card and not a restaurant offer advertisement. Only at the conclusion of your greetings, you can include something like: “Free dessert for couples during the New Year’s Eve supper in our restaurant.” in place of your signature.
Be politically acceptable and write “Happy Holidays” rather than “Merry Christmas” in your greeting card. Because your visitors are likely from a variety of religions and worldviews, you will be able to offer each person a special greeting in this way rather than leaving everyone out of your congratulations.
7. Plan the greatest celebration ever.
A nice party, which involves having fun, can draw customers to your business more than anything else. host well-known bands and singers, or DJs. Fun cannot exist without good music. At midnight, in addition to providing wonderful music, you could put up a carnival. During masquerade, people are a lot more laid back, which ensures a fun experience. Make a contest for the best mask or the finest dancing partner, and give the winners eye-catching prizes.
Having karaoke at your restaurant is another simple but effective technique to keep people entertained during these enchanted evenings. It’s also incredibly simple to set up.
Source: promotion strategy, promotional strategies
