Google Ads Management Services Company Campaigns

Everyone has happened to watch an interesting program on television and be interrupt by a commercial. This is because, when the concept of marketing was born and has increasingly taken hold in the B2B and B2C communication strategy, the principle of the approach was to intercept consumers by interrupting the use of their contents. Over time, this conception has increasingly blunt, in favor of a technique that would support users and suggest a service or product that fits their preferences.

This is why Best Google Ads Management Services Company, the renew Google Adwords, has add the Discovery Campaign to its schedule, which, as Jerry Dischler stat on the official Best Google Ads Management Services Company blog, promises to intercept consumers “as they explore their interests and seek inspiration.” The discovery is the basis of this new type of advertising which, in terms of results and performance, aims to achieve social advertising by offering solutions tailor to the business objectives of the sponsors.

What is the Discovery campaign and how does it work?

In general, the campaigns of what was once known as Google Adwords and is now Best Google Ads Management Services Company can be base on two basic data: keywords and audiences. In the first case, the campaigns are built on those keywords that users type in the search engine and which are very important for defining the virtual movements of consumers (what they look for, how they search for it, and what they do when they find it); an example is the Search campaign, which shows users a specific text ad depending on the keywords that have been enter in the search bar.

In the second case, however, the campaigns adapt to a certain cluster of targets that are identified at the time of the creation of the campaign itself, going to insert directly into the consumer’s feed; for example, Display campaigns and, precisely, Discovery campaigns are part of this trend.

The Discovery campaign is ideal for promoting information content across multiple channels, stimulating user interest. Unlike Smart or Local campaigns, which work on the deepest layer of the funnel (i.e. the path that leads customers to purchase), the Discovery campaign is base on the consumer’s wishes and aims at discovery, providing a wide range of coverage.

Discovery campaign announcement

Specifically, the Discovery campaign announcement dynamically adapts to the individual user, intercepting him “in the right place at the right time”, where the “right time” is extending to various Google platforms, such as Youtube, Gmail, and Google Discover. All this is thanks to machine learning, the branch of artificial intelligence that allows the computer to independently learn activity and complete it.

Like the Display campaign, the Discovery campaign also allows you to create dynamic content compose only of images, and to use it on different platforms, creating multi-channel ads. You can set up a maximum of ten cards (each of which can have 10 titles, 10 URLs, and a single description), calibrating on different buyer personas who are part of an audience of interest. This information, fed to the Google algorithm, is examining, rework, and cross with each other, to provide users with the best combination of information so that everyone is attract to the ad.

Having so many options available, therefore, the Discovery campaign outlines the best ad base on the user who is in front of it, taking into account their previous virtual movements such as search activities, behavior on Youtube, and visits to the network. display and the type of applications download from Play Store.
In short, the Discovery campaign exponentially increases the uniqueness of the informative announcement, striking the tone and in the best way, the individual consumer will feel more involve and more encourage to visit the announcement as if it had been done on purpose. for him. This type of campaign returns ads optimize for specific audiences, with more target coverage and more effective achievement of the intend objective, especially in the case of information disclosure.

Choosing to opt for the Discovery campaign

Choosing to opt for the Discovery campaign or another campaign, such as the Display campaign, depends on the business objective: whether the purpose is informative and wants to leverage the intent of consumers, promoting an element that may go beyond the product or from the service itself, the Discovery campaign announcements are assets to be highly regard. According to the official Best Google Ads Management Services Company Guide, this type of campaign has a coverage level of approximately 3 billion customers.

How is a Discovery campaign structure?

The creation of the Discovery Campaign is similar to that of other Google campaigns.
The great imperative of this type of advertisement is the image, which must always be present. It can be single or part of a larger carousel (very useful for storytelling content) and, depending on the format that is inserting, it will always be the Discovery Campaign to independently choose the content to show that will generate the best performance.

The Discovery campaign, as it is multichannel, branches out on Youtube (in the home and in the “What to watch next” feed) and on Gmail (in promotions and social networks). The distribution of advertising messages is entirely entrust to the Google algorithm, which cross-analyzes the data.
Furthermore, working with target segments, it also becomes very useful to baste the campaign from Google Ads starting from the existing audience, intercepting people who have already visit the company’s online touchpoints, or users who resemble those of an already identified cluster (thus going to focus on a LookAlike, Customer Match or Remarketing audience ).

The success stories of the Google Ads Discovery campaign

Deckers (for UGG), using the ads to promote popular products, offering them as gifts during the holiday season. The results were surprising: there was an increase in traffic to the website and a growth in general revenue, with a net about ten times higher than the advertising expenditure carriying out. This was the official statement, report on the Seozoom website :

Why try the Discovery campaign for online advertising

The Google Discovery campaign can be an excellent ally in the strategic planning of sponsorships because it rides the wave of the new communication reality that refers to targeting and permission marketing, which we talk about in the article on inbound marketing. Digitization encourages us to conceive advertising not as something sudden, which breaks the vision of content, but rather as a moment of discovery that leads the consumer to become passionate about what he is looking at. Because touching the right chords in the user’s soul is the basis of the communication of the future.