Way To Write Creative Product Descriptions That Convert

Are you looking for practical advice on how to develop great product descriptions? (product features)

You’ve arrived to the right location.

We’ll look at the following topics in this 4,000-word product description guide:

What Is The Definition Of A Product Description?

A product description is the most critical high-touch marketing content that helps your online shop visitors understand whether a product is right for them and influences their purchasing decision. Product descriptions give you the perfect opportunity to show who the product is for and who it isn’t by presenting not only product features but also pain issues and value propositions in a way that entices your ideal buyer persona to buy.

Unfortunately, product description writing is sometimes disregarded and kept very simple or crammed with generic blocks of text that just describe a product, which can impact your reputation as well as your website’s ability to rank for a certain keyword.

The good news is that you can take action.

While we cannot guarantee that this advice will assist you in writing the perfect product description for your eCommerce site or for your clients’ eCommerce sites, it is the best place to start. The truth is that the only way to learn is to put everything in this guide into practise, so don’t spend your time reading it.

Writing a Great Product Description: A Step-by-Step Guide

Before we get into some product description examples, let’s review what we’ve learnt by looking at some of the world’s most successful eCommerce businesses.

1. Put yourself in the shoes of your ideal buyer personas.(product features)

What would you want from a product description if you were your target customer?

Without understanding your scenario or saying “it depends,” the best advise anyone can give you is to put yourself in your clients’ shoes and ask yourself the following questions. If I’ve never heard of [BRAND] or [PRODUCT], what would I want to know? When writing product descriptions, keep this in mind.

2. Concentrate on the main product benefit rather than features.(product features)

When you write product descriptions for your customer base as if they’ve already sold and only want to learn more about your product, you’re not doing yourself any favors.

When consumers arrive at a product page copy, most, if not all, will be unsure whether or not they require your product. Use the product description to illustrate why customers need your items by emphasizing product quality benefits rather than product attributes.

Specifications:

• Noise Abatement
• Integration with chatbots
• Pockets built-in
• Product Advantages:

Speak quietly so that the call participant may hear you. Remove all noise from the background.

Answers your clients’ questions automatically (and actually sounds like a real human)

While you’re out running, keep your phone, keys, and credit cards safe.

Notice how the product descriptions that sell differ in terms of features and benefits?

3. Use Social Proof in Your Product Descriptions(product features)

Wouldn’t know you’re in the good company put you at ease if you were about to buy something?

Never use bogus social proof, such as customer reviews, in your product descriptions, blog posts, or other e-commerce site areas.

This is not only unethical but also unprofessional behavior for a business owner. If you don’t have happy customers, don’t trick them into buying your goods by making your descriptions look like you do.

There are still other ways to boost the credibility of your product descriptions if no one has provided your eCommerce firm with direct feedback in the form of testimonials or social media reviews. One of these is the widely used “as seen on” or “already with us” section found on many websites.

You’ve seen it before; practically every store owner uses it to make their site work.

4. Make your product descriptions simple to understand.(product features)

Make it easy for your customers to find a product feature that is important to them, and make it easy for them to view the bullet points you want them to see.

While the substance of your product description is vital, it won’t have much of an impact if the style of your page makes information difficult to read and find.

Blocks of text, no graphics, and material that isn’t organized logically are all signs of poor product sites. Of course, making sure your product description’s content is decent is crucial, but so is making sure it’s well-structured and ordered.

5. Use Product Data to Get Rich Snippets for Better Search Results

Amazon leverages structured data for its best practices, as we’ll see later in this piece. Frequently as Schema markup — for search engines to provide additional product information. It helps your product titles stand out above other eCommerce sites, increasing the odds that a searcher would click on your result.

The Rank Math WordPress SEO plugin is ideal for adding complex product information. The good news is that you may use their WooCommerce SEO capability in conjunction with any other SEO plugin for your product descriptions whether or not you use their full suite of SEO solutions for your WordPress eCommerce websites.

6. Use Power Words, Not Keywords, in Your Copy

While keyword stuffing worked brilliantly on Google in 2011, those days are (hopefully) gone. Google has improved its knowledge of what consumers really seek (search intent) and detecting folks who try to cheat the system.

This is the time to let your product shine; don’t just paint a picture with words by giving a detailed story; instead, use forceful, convincing, and specific language to ensure that your customers understand exactly how excellent your product is.

7. Utilize high-quality product videos and images

This isn’t easy to achieve with tangible things, especially if you’re on a tight budget. The good news is that whether you’re selling digital products or courses, creating visually attractive photos isn’t difficult. There is a lot of photo editing software out there, and keeping things simple is the key.

The difficulty of creating graphics like these is mostly determined by the product itself. Images should, in any case:

Make yourself attractively appealing (in terms of color and angle)

Be practical (set reasonable expectations)

Be high-resolution – this not only helps your business look more professional, but it also allows potential buyers to zoom in and inspect minute details before making a purchase.

Capture the key features of your product (effectively portray sizes)

For a clothing brand, a creative example might be having the model try on multiple sizes of a t-shirt or hoodie so that customers can see how the fit differs and so make a better choice for themselves.

Source: product rule, product features